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- Happy F1 Day! Let's Buy a Team...
Happy F1 Day! Let's Buy a Team...

Tomorrow’s Fortune
Welcome to the action-packed newsletter designed to help you navigate the world of business and investing. If you missed last week’s post, check it out here. 😎
Today’s Digest:
Investment Case for Formula 1: New F1 movie is out now, Drive to Survive on Netflix is massive, fan base in the missions… but some teams still aren’t profitable. So why is it that Private Equity is investing?
What’s Happening in the Markets? Stocks are soo back, US x Canada trade beef continues, China signs trade deal and $100M signing bonus at Meta
Wanna Buy a Business? We found a cash flowing Lawn Care and Landscaping business in Michigan ($550K of Cash Flow). Click HERE for the listing
TOP STORY
What Private Equity Sees in Formula 1
Soo I have a question… why is smart money buying teams that lose millions?
If you judged Formula 1 on profitability alone, you’d think owning a team is one of the worst businesses in the world.
Over $250M in annual costs.
Multi-million dollar driver salaries.
A global logistics operation that moves hundreds of tons of equipment across 24 race weekends.
And yet… private equity firms are lining up to buy in.
In 2020, Dorilton Capital acquired the struggling Williams Racing team for $200M
In 2023, RedBird Capital led a €200M investment in Alpine F1, alongside Ryan Reynolds and Michael B. Jordan
McLaren has backing from MSP Sports Capital
And the entire sport? Controlled by Liberty Media—a publicly traded, private equity-style holding company.
So why is smart money piling into what looks like a loss-making circus?
Because in the attention economy, owning the platform is more valuable than turning a quarterly profit.
Let’s break it down.