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The Only Number That Matters When Investing in a Business (and How to Calculate)

Tomorrow’s Fortune

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Today’s Digest: 

  • What Number Matters Most in a Business Acquisition? Is it revenue, SDE, EBITDA?… well I’m going to explain why it isn’t any of those!

  • What’s Happening in the Markets? U.S. Gov’t Shutdown Continues, Berkshire’s Earnings, China Aims for Self-Reliance, and NVIDIA’s $5T Milestone

  • Deal Review We found a cash flowing Security & Protection business in Georgia ($525K of Cash Flow). Click HERE for the listing (Review Below)

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TOP STORY

SDE vs EBITDA vs FCF… What “Truly” Matters?

Most buyers get distracted by the wrong numbers.

Revenue looks impressive.
Profit sounds good.
SDE makes the business seem affordable.

But if you’re serious about evaluating a business the way private equity does, there’s only one number that actually matters:

Free Cash Flow.
The real cash the business produces after everything is paid for.

This is the money left to:

  • Pay yourself

  • Pay your loan

  • Reinvest for growth

  • Or distribute as profit

Everything else is accounting noise.

How to Calculate It (The Simple, Real Formula)

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