Would you buy this "cheap" business?

Tomorrow’s Fortune

Welcome to the action-packed newsletter designed to help you navigate the world of business and investing. If you missed last week’s post, check it out here. 😎 

Today’s Digest: 

  • Buying a Business Under $100k: While they may seem like bargains, businesses listed as “cheap” often come with a few headaches…

  • What’s Happening in the Markets? US crushes May Jobs Report, Trump and Elon are beefing, Daunting Health Care Bill otw and 24-hr AI workers on the way

  • Wanna Buy a Business? We found a high-profit HVAC and Refrigeration Repair Business in Florida ($98K of Cash Flow). Click HERE for the listing

TOP STORY

The Realities of Buying a “Cheap” Business

What That $95K Pool Cleaning Route Doesn’t Tell You

It’s the most tempting promise in small business acquisition:
“You can own this for under $100,000.”

No private equity competition. No fancy CIM. Just a simple business, cash-flowing on Day 1.

But here’s what no broker listing will tell you:
Cheap doesn’t mean easy.

If you’re buying a small business for $100K or less, you’re not just acquiring cash flow—you’re inheriting headaches.

Let’s break down the truth about small, “affordable” deals—and the traps first-time buyers fall into when they chase price instead of fundamentals.

Why Small Businesses Are So Cheap

If a business is being sold for $50K–$100K, it’s usually for one of three reasons:

1. The Owner Is the Business
When there’s no staff, no ops manager, no systems—and the owner handles everything from sales to delivery—that’s not a business. It’s a job.
You’re not buying a company. You’re buying a to-do list.

2. The Industry Has Structural Pain
Some sectors are chronically hard to scale. Examples:

  • Pool cleaning (requires route density + labor at scale)

  • Pressure washing (low barrier to entry, high churn)

  • One-man trades like detailing or handyman services

Margins may be solid on paper, but scale requires infrastructure most sellers never built.

3. The Seller Is Tapped Out
The seller may be retiring, burned out, or sitting on a shrinking book of business. That creates urgency to sell—but often masks deeper issues:

  • Declining client base

  • No growth strategy

  • Operational fatigue or deferred maintenance

And while that creates price leverage for the buyer, it also means the business may not be as “passive” as advertised.

What You’re Actually Buying

Let’s say you acquire a route-based business with $60K in cash flow for $95K. The math looks good:
~63% cash-on-cash yield.

But zoom in:

  • Owner works 6 days/week

  • There’s no CRM or invoicing software

  • Customer contracts are verbal

  • No employees, no scale, no ops plan

This isn’t a plug-and-play cash flow machine—it’s a full-time grind. And if you try to “replace yourself” with labor, your margins disappear fast.

Cheap businesses aren’t bad businesses. But they’re almost always owner-dependent, manually run, and lacking infrastructure.

What the Smart Money Knows

Buying a sub-$100K business can work—but only if you’re clear-eyed about the following:

↳ You need a plan to replace yourself.
If you’re not planning to be in the truck or on the ladder, your first priority is building process, not just collecting checks.

↳  Growth requires more than effort.
You can’t scale a word-of-mouth business with zero marketing. Smart buyers immediately install:

  • CRM + billing tools

  • Lead gen systems

  • Standard operating procedures (SOPs)

↳ The real play is platform potential.
The goal isn’t to stay small—it’s to bolt on other similar businesses and build density. A $95K pool cleaning route means nothing unless you have a vision for five more.

Red Flags That Come With Low Price Tags

Before you jump into a “cheap” deal, ask:

  • Is revenue recurring or project-based?

  • What happens if the owner disappears tomorrow?

  • Can this business run without me in 12 months?

  • Is there a system for billing, scheduling, and customer service?

If the answer is “no” to most—congrats, you didn’t buy a business.
You bought a low-paying job with overhead.

The Bottom Line

There’s no such thing as a free lunch—or a passive $60K business for $90K.

But if you bring operational discipline, systems thinking, and a long-term growth plan to the table, these small deals can become profitable stepping stones to something bigger.

Just know what you’re walking into. Because behind every “affordable” listing is an owner who wants to walk away—and leave the hard parts to you.

So now we know what to look out for, I found 10 cash flowing “cheap” businesses for sale under $100k!

Find other cool videos on my channel HERE (👈 Click)

WHAT’S HAPPENING IN THE MARKETS?

  • May Jobs Report Surprises to the Upside, Keeps Fed Cautious
    The U.S. economy added 272,000 jobs in May—far exceeding Wall Street’s expectations of ~185,000 and signaling unexpected strength in labor demand despite elevated rates. Unemployment ticked up slightly to 4.0%, and wage growth accelerated to 4.1% year-over-year, raising concerns about lingering inflationary pressures. Healthcare and government hiring led the gains, while manufacturing and construction held steady. The hotter-than-expected data complicates the Fed’s rate-cut calculus, with futures markets now pricing in a reduced likelihood of a July cut. For investors, the takeaway is clear: while the consumer remains resilient, the Fed will likely remain patient—meaning "higher for longer" stays in play.

  • Trump vs. Musk: Tech-Politics Feud Sends Mixed Market Signals
    Former President Donald Trump’s escalating feud with Elon Musk—publicly criticizing the billionaire over immigration, AI, and Tesla’s reliance on China—has stirred notable commentary from both political and business leaders. Trump accused Musk of disloyalty and suggested he would revoke certain EV subsidies and regulatory approvals if reelected. Musk has stayed largely silent, while allies like Bill Ackman and Vivek Ramaswamy have downplayed the rift as politically motivated. Tesla shares were volatile intraday, though they closed modestly higher. Markets may view this as political theater for now, but if Trump maintains his lead in polls, investors should monitor the potential regulatory overhang on Musk-led ventures.

  • House GOP Tax Bill Could Strip Health Coverage from 4M+ Americans
    New CBO estimates suggest that the House Republican tax and spending proposal could lead to more than 4 million Americans losing health insurance by 2030. The bill includes ACA subsidy rollbacks and cuts to Medicaid expansion incentives, triggering cost hikes for lower-income and older individuals. Democrats argue this risks reversing recent gains in coverage post-pandemic, while Republicans claim it reins in unsustainable federal spending. Insurers and hospital systems are tracking the implications closely—especially in battleground states where Medicaid expansion remains politically sensitive. For healthcare investors, coverage loss translates to demand variability, bad debt exposure, and payer mix deterioration.

  • Anthropic’s Claude Now Works 8-Hour Shifts—24-Hour AI Labor Is Next
    Anthropic announced that its Claude AI assistant can now function continuously for 8-hour “shifts,” maintaining context and performance throughout that duration. The company framed this as a stepping stone toward 24-hour AI work cycles—raising the prospect of AI tools acting as tireless digital employees. Early adopters are already using Claude for customer support, sales operations, and legal review, with developers highlighting the dramatic labor efficiency gains in knowledge work. Anthropic says Claude’s persistent memory and context retention allow for seamless handoffs and ongoing task execution without human intervention. While the company stresses that AI remains an assistant rather than a replacement, the implications for productivity and workforce displacement are significant—especially as enterprise integration deepens.

SO YOU WANT TO BUY A BUSINESS… 🏦

Deal of the Week: HVAC & Refrigeration Repair Business – Asking $99,000

Opportunity Overview

This Palm City–based HVAC and refrigeration repair company offers an accessible entry point into a cash-flowing service niche with long-term consolidation potential. Operating since 2007 and generating $204K in annual revenue with $97K in seller’s discretionary earnings (48% margin), the business serves a tight geographic territory across Palm Beach and Martin Counties. Notably, 80% of revenue comes from commercial refrigeration and ice machine repair—an often-overlooked vertical with recurring demand, limited DIY disruption, and strong equipment-linked warranties. The remaining 20% stems from A/C replacements, adding seasonal upside. With manufacturer certifications across six major HVAC and refrigeration brands, the business offers downstream service moats and qualified warranty billing.

Though currently a solo operator model, this is a textbook example of a low-multiple, high-margin acquisition that could be the first domino in a larger HVAC/R roll-up. With an asking price under $100K—effectively a 1x SDE multiple—this could be the most capital-efficient platform you’ll see this quarter.

Cash Flow and Profitability

The business reports $97,669 in SDE on $204K of top-line revenue, implying a ~48% margin—strong even by residential services standards. This level of profitability likely reflects minimal overhead (no technicians or dispatchers) and a well-maintained referral and repeat customer base. Service-heavy businesses like this one benefit from low COGS, sticky client relationships, and high urgency jobs (especially in refrigeration). That said, these economics are tied to the owner working 40+ hours per week, so the margin is not currently passive. Still, as a bolt-on or nucleus for a regional operator, the cash flow per truck and per route is attractive. Equipment is included (van and tools valued at ~$12K), minimizing initial CapEx for a buyer.

What We Like

Ultra-Low Entry Multiple with Strong SDE
At a $99K asking price for $97K of cash flow, this business trades at a near 1.0x multiple. For a solo operator or trade consolidator, this is a highly efficient cash-on-cash investment—especially given its steady client base and brand certifications.

Refrigeration Repair Focus = Sticky, Commercial Revenue
Unlike pure HVAC businesses tied to seasonal residential cycles, 80% of revenue here comes from refrigeration and ice machine repair—often tied to commercial kitchens, hospitality, and retail. These clients have higher urgency, lower churn, and consistent service needs year-round.

Certifications Across Major Brands
The business is warranty-certified with Carrier, Rheem, Trane, Goodman, Ruud, and Lennox. That not only unlocks direct repair work and reimbursements—it signals credibility with both manufacturers and customers, which can be leveraged in customer acquisition.

Perfect Platform for Roll-Up Vision
With thousands of under-the-radar HVAC/R businesses in the Southeast, this could serve as the first building block in a low-multiple roll-up. By acquiring adjacent single-operator shops at 1–2x SDE, building an in-house dispatch and technician bench, and institutionalizing sales and CRM systems, a buyer could exit at 6–8x EBITDA within 3–5 years.

Minimal CapEx, Mobile Infrastructure
Included van and tools mean there’s no warehouse or leased space required. That makes this business relocatable and bolt-on-ready, ideal for operators looking to consolidate route density across counties.

What We Don’t Like

Complete Owner Dependency
All $97K in earnings stem from the owner’s 40-hour work week. There’s no team, no dispatcher, no field techs—just a skilled technician with long-term client relationships. That makes knowledge transfer, pricing authority, and customer trust highly fragile post-close.

No Mention of CRM, Dispatching, or Systematization
There’s no detail on whether the business uses any scheduling software, digital invoicing, or workflow systems. Scaling without digital infrastructure will be difficult—particularly if multiple techs are eventually hired or routes expanded.

Single-Van Route = Capacity Constrained
The business operates a one-man, one-truck model. That caps revenue at ~$200K without adding headcount or equipment. For growth, a buyer will need to recruit and train new techs—no small feat in a tight labor market.

Unclear Customer Mix & Churn Profile
The listing doesn’t break down how many customers are active, recurring, or commercial vs. residential. Buyers need to understand customer dependency and pricing sensitivity—especially since some warranty work may offer lower margin per ticket.

Limited Brand or Online Presence
There’s no mention of web presence, reviews, or digital marketing. In HVAC/R, brand and local search rankings play a large role in lead generation. This may limit inbound growth unless addressed early post-close.

Key Questions for Diligence

  • How many active clients account for 80%+ of service calls?
    Customer concentration is a key risk—especially if the top accounts are commercial kitchens or chains with potential to churn or rebid work.

  • What percentage of service calls are warranty reimbursements vs. direct pay?
    Warranty work often pays less and has slower receivables. Understanding this revenue mix will be crucial to modeling cash flow cycles.

  • What certifications or licenses are held, and are they transferrable?
    Buyers will need clarity on whether they must personally hold HVAC licenses or whether an operating partner is needed to maintain warranty relationships.

  • What is the current booking lead time and utilization rate?
    If the owner is fully booked week-to-week, it suggests unmet demand—valuable in mapping technician hiring and expansion roadmap.

  • What onboarding or SOP documentation exists for training new techs?
    Institutionalizing this knowledge will determine how quickly a buyer can step out of the truck and into a managerial role.

Bottom Line

This is a sub-$100K, high-cash-flow acquisition in a high-demand essential services niche. For a trade-savvy buyer or PE firm with roll-up ambitions in HVAC/R, it’s a rare opportunity to lock in nearly $100K of cash flow and build from the ground up at a minimal entry multiple. But the business is fragile: no team, no systems, no redundancy. Scaling will require strong hiring, digital ops buildout, and license strategy. If executed properly, this could be a 10x equity play hiding in a $99K van.

This newsletter is for informational purposes only and does not constitute investment advice. The content is based on publicly available information, and the author makes no representations about its accuracy or completeness. Readers should conduct their own research before making any investment decisions.